Breaking the glass ceiling for entrepreneurs entering software
You have the vision, the market insight, and the drive. What you need is a partner who can translate your idea into code without the technical barriers that stop most founders.
A partnersip that helps founders validate, build, and launch.
Jessica Williams
Jessica brings more than 20 years of sales leadership experience, with a proven track record of building and scaling high-performing teams from the ground up. Throughout her career, she has transformed sales organizations across diverse industries, including fitness and home services, consistently driving growth and operational excellence...
Jessica brings more than 20 years of sales leadership experience, with a proven track record of building and scaling high-performing teams from the ground up. Throughout her career, she has transformed sales organizations across diverse industries, including fitness and home services, consistently driving growth and operational excellence.
Known for her relentless advocacy and results-driven mindset, Jessica is a decisive leader who brings clarity, accountability, and momentum to every room she enters. Her deep startup experience enables her to not only execute against today's goals, but also to envision where a product can go and how to position it for long-term market success.
As Chief Sales Officer, Jessica combines strategic vision with hands-on execution, ensuring that teams are aligned, motivated, and focused on delivering measurable outcomes. Her leadership is defined by persistence, adaptability, and an unwavering commitment to winning.
Aaron Williams
Aaron brings more than 15 years of technology leadership experience, spanning early-stage startups to collaborations with billion-dollar brands. An engineer at heart, he has remained deeply hands-on throughout his career, even as his responsibilities and titles have evolved...
Aaron brings more than 15 years of technology leadership experience, spanning early-stage startups to collaborations with billion-dollar brands. An engineer at heart, he has remained deeply hands-on throughout his career, even as his responsibilities and titles have evolved.
With firsthand experience building products from concept to production, Aaron combines technical depth with practical leadership. He understands not only how to design and architect scalable systems, but also how to guide teams through the realities of building, launching, and growing software in real-world environments.
As Chief Technology Officer, Aaron serves as both technical strategist and execution partner. He excels at translating business goals into reliable, maintainable technology, making him an ideal CTO for organizations looking to build thoughtful, scalable products with long-term impact.
Our process
We partner with execution-ready founders, not just ideas. Our structured approach ensures we build products that have real market pull and founder commitment.
1
Application & Initial Review
We start with a comprehensive application that helps us understand your background, the problem you're solving, and your commitment level. We're looking for founders who have domain expertise, customer conversations, and a clear distribution plan—not just an idea.
2
Founder Deep-Dive
If your application shows promise, we schedule a focused interview to stress-test execution readiness. We want to understand your track record, how you've validated the market, and what you've personally invested—time, money, and emotional commitment.
3
Validation Sprint
Before we write production code, we run a 30-day validation sprint. You'll conduct customer interviews, define your ideal customer profile, and secure early signals like LOIs or pre-sales. We'll provide UX mockups and technical feasibility analysis. This phase determines whether we move forward together.
4
Partnership Structure
If validation is successful, we structure an equity-for-build partnership with clear milestones and vesting. We're not a dev shop—we're technical co-founders who share in your success. The structure reflects the risk, market opportunity, and execution readiness we see.
5
Build & Scale
Once aligned, we move fast. We build your MVP, help you acquire your first customers, and iterate based on real market feedback. Throughout the process, we maintain clear milestones and accountability to ensure momentum and progress.
What we're looking for: Founders with domain expertise, customer validation, and serious commitment. We evaluate founder execution, market pull, business model scalability, and execution readiness. If you're already talking to customers and have skin in the game, we want to hear from you.
Our work
We partner with founders to build products that solve real problems and create lasting value.
Post Scout
A B2B SaaS platform that helps businesses discover, analyze, and engage with relevant content across social media. Built as a web application, Post Scout enables teams to track trends, monitor competitors, and identify opportunities in real-time.
B2B SaaS
Web App
Education Advisor
A mobile-first platform connecting students with educational resources and advisors. The app helps students navigate their educational journey by providing personalized guidance, course recommendations, and access to expert advisors through an intuitive social media-inspired interface.
Social Media
Mobile App
Cigar Worth
A B2B SaaS platform with a robust API that helps cigar retailers and distributors manage inventory, pricing, and market valuations. The platform provides real-time market data and analytics to help businesses make informed decisions in the premium cigar market.
B2B SaaS
API
Get vetted
Ready to partner with us? We're looking for founders who have moved beyond the idea stage and are ready to execute.
What to prepare
Before you apply, make sure you can speak to:
Your background: What have you built, launched, or sold before? What's your domain expertise?
The problem: Who has this problem? How do they solve it today? What happens if they don't solve it?
Customer evidence: Who have you spoken to? Any LOIs, pre-sales, or early pilots?
Your commitment: How much time can you dedicate per week? What have you personally invested?
Distribution plan: How will you acquire your first 10 customers?
Start your application
If you're already talking to customers, have domain expertise, and are ready to commit serious time and energy, we want to hear from you.
Complete the intake form and we'll review within 1–2 business days.
Not a fit if: You're just exploring an idea, haven't talked to customers, or are looking for fixed-price development. We partner with execution-ready founders who understand that building a company requires commitment, not just capital.